More and more companies and brands are successfully using the power of sport to reach and interact with millions of passionate fans across the region. Unlike traditional marketing, sports sponsorship enables brands to touch the hearts and minds of consumers across the entire world. Effective sponsorship programs transfer the passion of sport into the sponsoring brands’, giving the brands and their products a relevance and connection to consumers that is otherwise not always present. Brands seek to restore trust, build accountability and create consumer engagement, so the demand to invest in social sponsorship is growing.
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